SonyStyle USA has opened up a new blog dedicated to product suggestions, random musings, and flashbacks to Sony’s past. It seems pretty interesting but I wish the layout was a little more dynamic. The first few postings they’ve put up are what you would probably expect here, and I think in time it will be a good regular reader. It’s great to see Rick Clancy’s original innovative thought that Sony can have Avenues of blogs is coming true. Perhaps this means that more divisions of Sony will have blogs soon. It’s disappointing Sony Insider can’t be a part of these Avenues, or officially acquired by the company. Doesn’t it make sense that Sony Insider should be a part of this network?

Just a thought – consumers will get turned off from reading the blog if all of the postings are similar to the third post called “Graduation Gift Guide.” Those types of posts are good, but its important to not saturate the blog completely with that content. Also, why not put pictures of all the recommended items in that post? Needs more video content, and also perhaps featured reviews from those who write them at sonystyle.com. Also, please do more Flashback-related posts, too. Sony’s history is fascinating.

The official description should help you understand the blog a little more:

You’ve likely read a lot of blogs already covering Sony: recent news, upcoming products, maybe even the latest corporate gossip.

This isn’t that kind of blog.

At Sony Style, we’re responsible for connecting people to products. In this blog, you’ll see posts inviting you to discuss your experiences with us-from the moment you enter our site (or stores) to your gadgets’ last day of play. With your permission, we’ll also throw in some irreverent perspectives from within the asylum. So as we power up, we hope you enjoy listening to us, because we look forward to listening to you. By the way, you might see some really strange editor photos. We ask members of our design team to create these as we’ve learned the art of self-deprecation. Enjoy.

Meet the Editors

Gina, aka “Blog Mama” (although not to her face), is the nice lady who manages the blog and other “social-esque” programs at Sony Style. To help balance out macho-men Inigo and Ron, Gina’s quite the girlie-girl. Reads fashion magazines, cuts coupons, likes puppies, yet can also hang in Star Wars and Star Trek trivia challenges with the best of them. Her favorite Sony products include anything pink and she hates bios so much that she begs her fellow editors to write them; including hers.

Inigo has spent his entire life correcting people on the pronunciation of his name: “Not Indigo – there’s no ‘d.'” And then after The Princess Bride, has good naturedly endured the countless recitations of “My name is Inigo Montoya. You killed my father. Prepare to die!”He likes anything that plugs in, especially guitars, and remembers when the Web didn’t have pictures (remember Lynx? No?). He manages the creative team for Sony Style and in his rare, spare time – usually late at night – writes other bits of nonsense that he hopes people will read.

Ron is the elder statesman of the group, having started at Sony when they’d just come out with their first VHS VCR (for you kids out there, it’s a machine that lets you record . . . oh, never mind . . . ask your parents),you could smoke at your desk, and dinosaurs roamed the earth. He currently manages web merchandising and promotions for Sony Style. In his spare time (what’s that?), he enjoys playing guitar, cooking, listening to “A Way With Words” on NPR, and writing about himself in the third person.

Thanks, William.