Sony “Soundaholics” Campaign

It has come to our attention that Sony Electronics Asia Pacific has recently launched an interesting marketing campaign for its newest Walkman (NW-S700/S600). The new campaign is known as “Soundaholics” and TV ads featuring a “Soundaholic” with his new NW-S700/S600 series were seen recently on TV in Hong Kong, Singapore and Malaysia. Variants of these TV ads along with other videos can also be viewed within the campaign’s website – FeelEverySound.com. In addition to videos, three types of “Soundaholics” desktop wallpaper are also available for download from the campaign’s website.

Naturally, residents of Asia Pacific are encouraged to visit FeelEverySound.com every week. Why? It’s because you could win a NW-S705F by taking a “Soundaholic Response Test” as shown below. Good luck!