After two years of hard work it seems like Sony’s commitment to the Playstation console is finally paying off. While some could argue that the XBox360 is already reaching the end of its product life cycle (anyone else feel that too?)*, it is clear that the consumer has spoken. The PS3 beat Microsoft’s Xbox 360 in U.S. unit sales for the first time this year in January, and again in February and May, according to NPD Group. The May triumph was its biggest margin — 209,000 PS3s vs. 360’s 187,000 units sold. There are now 4.5 million PS3s installed in the U.S., according to NPD, and more than 12 million worldwide, according to Sony.
Courtesy Advertising Age.
* – I don’t know why but I have just had this nagging feeling lately that there is going to be new XBox hardware in the next year or two. The first version of the XBox had nowhere near the product lifespan of the PS2, and it seems like they build their consoles for 3-4 year periods, which in retrospect, may be a smart thing.
