Sony has announced a slate of new strategic goals for the next few years, including doubling its annual revenues from Brazil, Russia, India and China by 2010. The electronics and entertainment conglomerate has earmarked an investment of 1.8 trillion yen into its key businesses and technologies over the next three years. Key goals include strengthening its core electronics businesses of LCD TVs, digital imaging, gaming and mobile phones. It aims to develop its PC, Blu-ray disc-related products and component/semiconductor segments into “trillion-yen businesses” by the end of fiscal 2010. “Significantly” improving the TV business is also a priority, with plans to cut costs in order to reach profitability in the financial year ending March 31, 2009. The goal is to be the number one supplier of LCD TVs by fiscal 2010.
The BRIC markets—Brazil, Russia, India and China—are a core focus for Sony going forward across its electronics, game and filmed-entertainment divisions, among other businesses. Sony will target annual sales of 2 trillion yen in the BRIC countries by fiscal 2010.
Courtesy WorldScreen.com.
