Nobuyuki Oneda: No Price Cut For PS3

Sony Corp. Chief Financial Officer Nobuyuki Oneda said Friday the company has no plan to reduce the price of its Playstation 3 game console. “Our strategy is not to sell more quantity for PS3 but to concentrate on profitability,” Oneda told investors at a Nomura Asia Equity forum in Singapore. “Our plan is not to reduce the price.” The comments came as rival Microsoft Corp. plans to cut the price on a popular model of its Xbox 360 game console as early as Sunday in an effort to boost sales.

Caption: “Aw man, not this shit again.”