Sony Electronics Asia Pacific Confident In Maintaining Market Share

Sony Corp is confident of maintaining its 27% market share in the electronics products sector in Asia Pacific this year, said Sony Electronics Asia Pacific managing director Kazuo Nakai. He said despite the unfavourable global economic outlook due to the rising price of oil, the group was optimistic of achieving double-digit growth this year.

“No doubt, the buying power of our target group – the upper middle income earners – may be slightly affected due to the rising cost of living. “Nevertheless, with good service and innovative products, we are confident of maintaining our position in the market,” he said after the opening of the 57th Sony Centre in Malaysia at the East Coast Mall here recently.

Kazuo, who is also Sony Corp vice-president, said Malaysia was one of the important markets in the Asia Pacific region, which consist of some 85 countries.

He said the company had no intention of lowering prices as its electronic products namely Bravia, Cybershot and Vaio, were already competitively priced.

Sony’s two major rivals are Samsung and Panasonic.

Meanwhile, Sony Malaysia managing director Naoi Sudo said Sony Malaysia targeted to set up at least 100 centres and outlets throughout the country by next year.

He said an average of three products would be launched monthly. The latest product was the full high definition TG1 camcorder – the world’s smallest and lightest camcorder.

Article Courtesy of thestar.