Hardware

Happy Third Birthday! Sony Ericsson Announces Three New Walkman Phones

To coincide with the Walkman™ phone’s third birthday, Sony Ericsson has unveiled three brand new mobile phones giving music on the go to more users than ever. Best-in-class sound quality takes music on your mobile to the next level. Building on three year’s experience and technology 30 years in the making, Sony Ericsson continues to lead the way in the mobile phone music arena with cutting edge music technology and unique accessories.

Today, Sony Ericsson unveils its latest innovative additions to the Walkman™ phone family: the W902, W595 and W302, and seven new music accessories. Sony Ericsson is unveiling phones and accessories with superior sound quality and pioneering features that take Walkman™ phones beyond music and expectations with fantastic extras such as great imaging and video capabilities.

“Since the launch of our first Walkman™ phone in 2005, Sony Ericsson has continued to pioneer a superior mobile music experience – and the 77 million Walkman™ phones sold to date are testament to this commitment,” says Ben Padley, Head of the Music Category at Sony Ericsson. “With this latest range of phones and accessories, we are offering high quality sound and a rich feature set that cements our position as a leader in the music phone category. We are pushing the boundaries of what people think is possible and are offering best-in-class sound quality and our most exciting Walkman™ phones to date.”

The list of pioneering and innovative features found on Walkman™ phones continues to be unmatched in the industry. Features like the music recognition application TrackID™, SensMe™, for matching your mood to the music and Shake control to change tracks with the flick of your hand make Walkman™ phones stand out from the rest.

Sony Ericsson can now also announce best-in-class sound quality and a clear audio experience from its W902 Walkman™. The W902 features the same superior sound quality as the W980, about to launch shortly, which was rated ”best audio experience” this month, in a trial conducted in Germany by TESTfactory*.

With the W902, users can listen to music the way it should be heard: true to original. It’s also a mobile phone for those that want it all, with a five megapixel camera and great video capturing and sharing capabilities, an 8GB Memory Stick Micro™ (M2) for storing more than 8,000 songs**, the W902 is a top-of-the-range device that will make you the envy of your friends.

The W595 Walkman™ is perfect for those who want to share sounds with their friends. Store and play more than 1,900 songs** through the built in stereo speakers. Plug in the in-box sharing jack to listen silently to your tunes with a friend or Bluetooth™ your sounds to Sony Ericsson’s range of wireless speakers.

The new W302 Walkman™ is packed with impressive features in an affordable no-compromise slim handset. Targeting all audiences, the phone comes complete with an impressive two megapixel camera, FM radio, TrackID™ and 512MB Memory Stick Micro™ (M2).

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The W902

• Outstanding music sound – Clear Stereo + Clear Bass+ premium headphones = clear audio experience
• Retro music navigation keys – skip forward, back, play and pause with the push of a button
• Crystal clear video playback
• 5 megapixel camera – snap your stills and videos
• Scratch-resistant 2.2” QVGA screen and lens – made with mineral glass
• 8GB Memory Stick Micro™ (M2) for more than 8,000 songs

The W595

• Walkman™ player – music on the go
• 2GB Memory Stick Micro™ (M2) – store and play more than 1,900 songs
• Share jack and stereo speakers – share your sounds
• Bluetooth™ – use the many wireless speakers for loud sound
• TrackID™ and SensMe™ – lets you know what you are listening to
• 3.2 megapixel camera – snap some great shots and share with friends

The W302

• Walkman™ player – music on the go
• FM Radio –Just plug in the handsfree, turn on the FM radio and tune in
• Premium style and design – compact metal finish and only10.5mm wide
• 2 megapixel camera – capture your favourite moments forever
• Bluetooth™ Stereo – send & listen your music wirelessly

The W902 Walkman™ is a UMTS/HSDPA 2100 and GSM/GPRS/EDGE 850/900/1800/1900 phone that will be available in selected markets in Volcanic Black, Wine Red and Earth Green in Q4 of 2008.

The W595 Walkman™ is a UMTS/HSDPA 2100 and GSM/GPRS/EDGE 850/900/1800/1900 phone that will be available in selected markets in Active Blue, Cosmopolitan White, Jungle Grey and Lava Black in Q4 of 2008.

The W595c Walkman™ is a GSM/GPRS/EDGE 850/900/1800/1900 phone that will be available in selected markets in Active Blue, Cosmopolitan White and Jungle Grey in Q4 of 2008.

The W595a Walkman™ is a GSM/GPRS/EDGE 850/900/1800/1900 phone that will be available in selected markets in Active Blue, Cosmopolitan White, Jungle Grey and Lava Black in Q4 of 2008.

The W302 Walkman™ is a GSM/GPRS/EDGE 850/900/1800/1900 phone that will be available in Midnight Black and Sparkling White in Q4 2008.

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