With an unparalled booth concept, Sony will reemerge at this year’s Internationale Funkausstellung (IFA), the world’s largest Consumer Electronics trade show, from August 29 to September 3 in Berlin. On its 6,000 m² of floor space, the Sony booth in Hall 4.2 represents the biggest showcase by a single exhibitor at this year’s IFA. All consumers visiting the Sony booth are invited to experience the full breadth of the immediate future of Digital Entertainment.
Encouraging exploration and curiosity, the interactive space will impressively combine color and sound, as well as the latest products and content highlights from Sony and its sister companies.
Further details, including the latest product announcements, will be unveiled at the Sony press conference on the Sony booth on 28 August at 12.00 noon. Stay tuned to Sony Insider for full coverage.
