Market reports in the US indicate that the global sales ratio of Blu-ray movie discs to DVDs will rise to an estimated 40:60 in 2010 and the sales volume of BD movie discs may surpass that of DVDs in 2011, according to Asia Pacific vice president Tim Meade for Sony Pictures Home Entertainment (SPHE).
The global sales value of BD movie discs as a percentage of all types will increase from 9% at the end of 2007 to 20% in mid-2008, and further to 25% at the end of this year, Meade indicated. This is mainly because the number of BD movie releases is growing considerably. Additionally, the global sales volume of BD players as a proportion of all video players will rise from 7-10% in 2007 to as high as 15% in 2008, Meade explained. During the first half of 2008, the sales volume of BD players in the US and Europe increased on year by four times and six times respectively, Meade noted.
More than 650 movie titles have been released on Blu-ray so far in the North American market, of which 122 are published by SPHE. The figures for the Asian market are 130 and 84 respectively, Meade indicated.
