Sony Pictures Television Picks Up Rocketboom

Rocketboom is a daily video news blog that covers a wide range of topics similar to the stylings of BoingBoing. I will admit that Rocketboom used to be something I watched regularly but after the whole drama with Amanda Congdon leaving thing it just lost something I can’t quite describe. Obviously, the show must be better off now to attract the attention of a major distributor such as Sony, which will undoubtedly spread the show throughout its channels such as the Playstation Network store and the unsuccessfully developed Bravia i-Link device. Sony’s Crackle.com will be the main video embed for the Rocketboom website, which had previously used flash video hosting from Youtube and blip.tv.

The deal is in the seven-figure range.

“Rocketboom is a pioneer in the video blog space and millions of viewers flock to it for its irreverent entertainment,” said Michael Arrieta, executive vice president, digital distribution and mobile entertainment, SPT.  “We’re thrilled to have it in our portfolio and to take it to the next level.”

“We believe Sony Pictures Entertainment’s experience as a TV and Film company — and their established prowess as a distribution and ad sales partner, bring an unparalleled level of resources and infrastructure to a company like ours,” said Andrew Baron, creator of Rocketboom. “We also believe in Sony Pictures Television’s overall strategy for the future and think they are a step ahead.”