PlayNow Service announced in Europe

Sony Ericsson seems to be stepping up in the game of selling music to your Walkman phones by introducing a fully featured music store with DRM free music (is it really you Sony?) to be launched all over Europe (currently live in Sweden, its home base for Sony Ericsson). According to this site “the great news for Windows Mobile users is that the Xperia X1(and X5 maybe) has long been slated to also have a panel dedicated to the music store, and will therefore rival the iPhone app store in its ability to bring ease of content purchasing to the end user, while of course not being tied to WIFI like the iTunes WIFI store. The Xperia also promises to bring a great media experience to Windows Mobile, with Sony bringing their XMB interface (looking forward to that-this authors comment), familiar from the PSP and PS3 to the handset, and of course the device featuring a standard 3.5 mm headphone jack”.

Let’s hope we will see a similar service in North America and see what (if any) competition it can bring to the iTunes store.