Two We Missed From IFA: Bravia Z4500 and EX1 Series

Best-ever Full HD motion clarity with the world’s first Motionflow 200Hz BRAVIA – the Z4500. Using sophisticated algorithms, the Motionflow 200Hz system employed by the Z4500 calculates three additional frames for every original, upping the frame rate from 50 to 200 per second. The result is smoothest and clearest motion reproduction to be achieved by an LCD TV. A complementary image enhancement technology called IB Reduction (Image Blur Reduction) boosts the sharpness of the final picture by improving the original, frame by frame, before it is processed by Motionflow 200Hz. Whether allowing you to see the detail of a panning shot exactly as the Director intended or viewing the ultimate in smooth motion clarity for sports like football, the 200Hz Motionflow BRAVIA sets new standards in image quality and enjoyment.

The underlying superiority of the BRAVIA Z4500’s picture is attributable to the centrepiece of BRAVIA quality: the BRAVIA Engine 2. This new version of the acclaimed Sony signal processor uses proprietary technology to improve every aspect of the image, frame by frame, in real time. BRAVIA Engine 2 is even better at reproducing realistic black, depicting objects with impressively lifelike depth and detail, removing blemishes or ‘noise’ from the picture, and delivering that trademark vibrant BRAVIA colour. Contrast is also essential to a quality picture, and a very high screen dynamic contrast ratio of 80,000:1 leverages the work of the BRAVIA Engine 2 to the full.

BRAVIA is a brand with its eyes firmly on the future, and it creates products that are ready to take advantage of emerging trends. This is why the BRAVIA Z4500 is DLNA™ Certified (Digital Living Network Alliance), allowing it to be seamlessly networked with other DLNA™ Certified devices within the home, such as VAIO® PCs and the Giga Juke™ music server. Once connected in this way the BRAVIA Z4500 can be used to enjoy digital pictures and music stored on a PC somewhere else in the house.

The World’s first LCD Picture Frame TV with integrated High Definition wireless connectivity – the BRAVIA EX1. Created specifically for the European market by Sony’s EU Design Centre, the BRAVIA EX1 combines another world first technological innovation with exceptional visual appeal. The display is so slim that it almost begs to be hung on the wall using the specially made optional mounting bracket just 2cm deep (SU-WL700).

The look is intentionally in the picture frame style, and a choice of elegant black and silver bezel finishes and 40-inch, 46-inch or 52-inch screens means that the EX1 should harmonise with every decor.To emphasise the BRAVIA EX1’s potential as a thing of beauty it can be set to Picture Frame mode, either displaying its own selection of superb quality images in Full HD, or using your own.

No matter how it is used, the BRAVIA EX1 has a very special advantage over normal TVs, namely the super-fast wireless link between its display and the Media Receiver, thanks to ‘BRAVIA 1080 Wireless’ technology. This part of the system has three HDMI™ sockets so it can connect to a sophisticated HD home entertainment system such as the BRAVIATheatre HTP-BD3IS , but there will never be a need to run a signal cable – or three – up the wall to the display. The wireless link is so fast it can transmit the HD signal in real time with no loss of quality.

Motionflow 100Hz technology doubles the standard frame rate for visibly smoother on-screen action, while IB Reduction (Image Blur Reduction) sharpens the original signal and ensures a pleasingly sharp picture. The renowned BRAVIA colour advantage is a core part of the BRAVIA EX1, partly thanks to the sophisticated signal processing carried out by the new BRAVIA Engine 2, and partly to the special qualities of the backlight. This produces a wider range of colour and deeper, purer primary colours. Subtle interaction with the colour enhancement provided by the BRAVIA Engine 2 results in a vivid, entirely naturalistic picture.