Amazon.com on Monday price cut Sony Corp.’s BDP-S300 1080p Blu-ray Disc Player to $199.98 to clear inventory of the stand-alone product. The BDP-S300 previously carried an MSRP of $399.99, but recently became available for $299 on SonyStyle. Amazon claims that the product is available at the discounted price while supplies last. There is no word if Sony will match this aggressive price cut, which would certainly surprise the hell out of consumers and most certainly induce more spontaneous purchases of the player. Sony Insider is assuming this pricing scheme may be standard by Christmas.
