Corporate

Dwight Caines Named President, Worldwide Digital Marketing For SPE

Dwight Caines, an eleven year marketing veteran at Sony Pictures Entertainment, has been named President of Worldwide Digital Marketing, it was announced today by Valerie Van Galder and Marc Weinstock, co-presidents of Columbia Pictures Worldwide Marketing Group. Caines will report to Van Galder and Weinstock and will continue to oversee all theatrical digital campaigns on a global basis. Additionally, he will provide managerial support to Imageworks Interactive, Sony Pictures’ full service agency that specializes in the management and extension of entertainment brands in the digital space.

Caines will also continue to oversee the digital campaigns for Sony Pictures Releasing’s The Hot Ticket, Sony’s limited engagement special programming unit which was launched earlier this year. He is currently working on the campaign for Rent: Filmed Live on Broadway which debuts in movie theaters on September 24th.

Caines will create brand integration opportunities across theatrical campaigns for Crackle, Sony’s online video venture. In addition, Caines will establish and chair a Digital Marketing Steering Committee which will include representatives from all of Sony Pictures’ entertainment divisions. The Steering Committee will leverage the broad base of digital experience that exists institutionally at Sony Pictures and create a group that can approach digital issues to identify trends, issues and industry wide opportunities while also establishing best practices that will benefit the company in the years ahead. 

“Dwight Caines is certainly the best and the brightest digital marketer in the industry today and we are proud to have him looking after the studio’s interests in the challenging and ever-evolving online universe,” said Van Galder. 

“His pioneering work in this space continues to define and refine the most forward-thinking, most cutting edge and most successful digital campaigns for not only our biggest films but also for the smaller, niche oriented titles on our slate. We are thrilled to have him continue his career at SPE in this expanded role,” said Weinstock.

As the strategic planner and lead creative executive for the studio in the digital marketing arena, Caines has worked on such films as the Spider-Man® franchise, HancockThe Da Vinci CodeCasino RoyaleThe Pursuit of HappynessGhost Rider™, SuperbadMen in Black IIBlack Hawk DownThe GrudgeIdentityUnderworld,HitchThe Exorcism of Emily RoseKung Fu Hustle, and Stomp the Yard, among many others.

As a recently appointed member to the board of directors of The Entertainment Industry Foundation, Caines was instrumental in the digital marketing and online outreach strategy for Stand Up 2 Cancer, a once in a lifetime TV event which aired on September 5 on three major television networks and raised over 100 million dollars for cancer research.

“I am grateful for the opportunity to continue to develop interactive campaigns that activate consumer discussion and engagement across various mediums for some of the best entertainment material in the film and television industries today,” said Caines. “I am excited to work cross divisionally with my incredible team to shape Sony Pictures’ campaigns using the Internet, portable and mobile devices, gaming platforms, social media, and to other emerging technologies.”

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