Starting tomorrow, Sony Pictures Home Entertainment will start a BD-Live rewards program to coincide with the release of Adam Sandler’s You Don’t Mess With the Zohan. The program will be called Sony Pictures Blu-Ray Club, and encourages gives back to the owners of Sony Blu-ray titles by giving them points each time they register their Blu-ray movie with BD-Live. Points can be turned in for existing items in the Sony Rewards Club, sweepstakes, and other new features. To join the Sony Blu-ray Club at no cost, people first must create a user profile through their Web-enabled Blu-ray players or at the Sony Rewards Web site, www.sonyrewards.com/bluray. Club members will earn points each time they register Sony Blu-ray titles when connected to the studio’s BD Live network.
