Sony has this week unveiled a new James Bond experience at London Heathrow Terminal 5, ahead of the release of the latest movie, Quantum of Solace, on 31 October. The Bond experience features a selection of the brand’s premium portfolio of High Definition products, including VAIO notebooks, the Handycam TG3 and the Cyber-shot T77. A sculptural structure of 20 Bravia W4000 Series television screens and three Blu-ray S350 players will play the new Sony TV commercial featuring Daniel Craig.
To demonstrate the high definition capabilities of the brand’s cameras, one will be trained on a tiny serial number reflected in a cocktail shaker. Visitors to the zone will then be invited to identify the number through the viewfinder for a chance to win a prize.
BAA Head of Category for Technology Jonathan Coen said: “The Sony Experience Zone is an exciting and innovative part of Terminal 5. Travellers can try out and completely immerse themselves in the new Sony technologies.”
Sony’s Bond experience has been developed by design and communication agency, Imagination.
