Hardware

Sony Ericsson C905 Advertisement Uses Phone For Shoot

An upcoming advertisement for the Sony Ericsson C905 8.1 megapixel camera phone in FHM (December ’08), Sony issued a unique proposition to the photographer of the shoot. Instead of using a traditional camera, the photographer was instructed to shoot with the C905 phone. The results are rather impressive. Bauer Media developed the creative idea to put the handset to the test for the advertorial and set up a photography shoot using professional lighting, models, hair, make-up and a professional fashion photographer. The handset manufacturer claims it is the first time a mobile handset’s capabilities have been demonstrated using magazine advertorials.

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