Sony Ericsson introduced PlayNow™ in February 2004 as the easiest way to pre-listen and then purchase polyphonic ringtones directly to cell phone. The service has proved a hit with consumers and is now available in 32 countries around the world, with annual free and premium downloads through both PlayNow and Fun & Downloads having reached more than 200 million. Since launch, the scope of the service has expanded to mirror the functionality of Sony Ericsson’s phones to include mastertones (MP3 ringtones), games, full music tracks, themes and wallpapers.
Now the localized service is available to the Ukrainian owners of Sony Ericsson handsets. According to the experts, PlayNowTM has good growth potential in this country. More than 1 million devices with PlayNow access are being used here now.
“The extension of collaboration with the leading vendor of mobile handsets worldwide is one of the strategic purposes of Playfon marketing strategy. Therefore, we consider the implementation of joint projects with Sony Ericsson as our key priority. We hope that the customers of Sony Ericsson devices will appreciate the results of our partnership and enjoy the innovative opportunities, additional interactive services and entertainment options”, said vice-president of Playfon Vladimir Borodin.
Article courtesy of Phone Content.
