Bravia Gets Dromed

The firm made a surprising move and introduced a Sony branded flying saucer available for pre-order for 1 bil yen. Sorry got side-tracked here…

In attempts to bring more understanding to MotionFlow technology Sony went as far as constructing a drome which was inspired by the zoetrope, a device invented in the 19th century to create short ‘films’ from a series of static images. This modern day zoetrope is 10 meters across, spins at over 40 kph and is the optimal medium for demonstrating how Motionflow 240Hz technology clearly displays today’s fast-action motion pictures.

“The BRAVIA-drome has been designed to explain the technology behind Motionflow in a way that makes it easy for anyone to understand,” says Giles Morrison, General Manager, Marketing Communications, Sony Europe. “As we have proved with previous campaigns, including ‘Balls,’ ‘Paint’ and ‘Play-doh,’ simple ideas effectively executed can be immensely powerful. This is about delivering a truly spectacular experience that people can believe in. The choice of Kaká was an easy one, as not only does he have that superstar quality but football is an ideal way to show our customers the full effect of Motionflow 240Hz.”

Read more about the ideas behind this marketing tool here, we wish Sony good luck in getting this drome into Guinness World Records.

P.S. Thanks to the tip provided by Chris Davies, check out the YouTube video of this drome in action. More info from Slashgear