Sony Is Finally Making Smart Commercials For PS3

When the Playstation 3 Video Delivery Service launched on July 15th, Sony broadened our content offering to include TV shows and movies to make the PS3 the total entertainment package. With nearly 1000 full-length movies and 2700 TV episodes for download onto the PS3 or PSP, the Video Delivery Service brings you digital entertainment right into your living room (popcorn not included). So check out great titles like The Dark Knight, Hancock, Iron Man, Family Guy, and much more.

The TV spot uses humor to convey that the PS3 is not just a gaming machine but also a “movie downloading machine” when a guy tries to win over his skeptical girlfriend. You’ll have to watch the TV spot to find out how this classic guy vs. girl face-off plays out to see who wins in the end.

Sony Insider applauds the Playstation marketing team for making a truly interesting commercial such as this. If this commercial plays often, it will reveal to the consumer the consumer that the Playstation 3 is just not a gaming machine, but a multimedia powerhouse. In these challenging economic times, the consumer needs to know the full value of the PS3 hardware and this commercial does just that. However, as we always say, they need to make this the Sony Video Store, accessible on all networked devices.