Sony USA is kicking off its VAIO P Lifestyle PC campaign is going all out at it by inviting certain models and dancers that will be showing up in certain parts on NYC showing off VAIO P. I think it is a pretty cool idea to market a product like this new VAIO. The campaign itself is called Mannequins Take to the Street.
Check out the swanky Sony Go Lightly website and feel free to follow the events unfolding in NYC via Facebook, Flickr and YouTube. And if you are in New York check out the locations and visit to witness the live marketing ideas.
