LCD TV brand Vizio Inc overtook Sony during the fourth quarter to become the second-best selling flat panel TV brand in the United States after stepping up its marketing efforts, research firm iSuppli said. Vizio, whose TVs are made by Taiwan’s Amtran Technology, took 14.3 percent of all flat panel TV shipments in the October-December period as consumers’ appetite for more expensive brands fell amid the global financial crisis.
“Vizio’s success in the fourth quarter was partly due to increasing brand recognition, courtesy of the company’s strong marketing efforts and retail strategy,” said iSuppli analyst Riddhi Patel in a statement.
This story was originally printed in February of this year but we originally missed it. I’ve seen a couple of Vizio televisions and they aren’t bad. I would most certainly say that Vizio makes good displays fully capable of producing an excellent HD exerpeience. Most configurations I’ve witnessed were cable boxes connected via HDMI. Certain Vizio models also have a unique I/O configuration, where users plug into the bottom of the device instead of the back of it.
