Over the past two and a half months, Sony Music rolled out some of their top musical artist sites in new multilingual versions based on Drupal 6. P!nk, Beyonce, Britney Spears, John Legend, Kelly Clarkson and The Fray were among the first to go multilingual, with many more on the way. Before introducing multilingual support, Sony Music had a solid platform built on Drupal 5 from which they delivered dozens of major artist websites with interactive and social networking features. But having their sites in English only presented significant barriers. Going multilingual would allow them to expand fan bases and reach out to new audiences.
In addition to their team of in-house developers and other contractors, Sony Music sponsored CivicActions to improve internationalization support in Drupal, contributing back all development work. CivicActions guided the internationalization of Sony Music’s platform and ensured stability as they upgraded from Drupal 5 to Drupal 6.
Learn more at the official Drupal blog.
