Sony says it has signed a $315 million deal to install its digital projectors in all AMC Entertainment theaters. The contract will close the gap between Sony and Texas Instruments in the digital projector market. Texas Instruments has equipped 5,476 screens in North American theaters with its digital light processing projectors. The deal with AMC will increase Sony’s presence to about 5,000 screens. The Sony projectors will be installed beginning in the second quarter this year and continue through 2012.
Frank Rash, an AMC senior vice president, said AMC settled on Sony’s 4K technology because “digital cinema gives us a huge opportunity to do 3-D, live broadcasts and playback of live events.”
Rick Clancy, Senior VP of Corporate Communications at Sony, has further analysis of this Sony/AMC endeavor.
Sony Insider exclusively covered a live, 3D (RealD) theater experience of the 2009 BCS College Football Championship earlier this year. It is a very interesting read and exposes the good, bad, and the ugly of a live 3D experience in its infancy.
