Sony Adds Two More Readers to the Family

Sony went clean slate and officiated the birth of two new readers we have written about, thanks to the leaks. PRS-600 Touch and PRS-300 Pocket edition will be on the SonyStyle store shelves as well as Best Buy, Borders, Costco, Staples, Target, Wal-Mart in early fall. Since competition is getting fun, Sony is pricing the lower end Pocket edition at 2 Benjamins and is also reducing bestsellers to $10.  These two models are not sporting any Wi-Fi capabilities and according to Engadget Sony will be releasing Wi-Fi enabled readers later in the year, so most  likely we’ll get to see those at CES 2010 if not earlier.

Check out the full press release below:

SAN DIEGO, August 5, 2009 ¾ Sony is today delivering on its promise of making digital readers and eBooks accessible and affordable for consumers with the introduction of two new Readers.  Part of a new Reader line, the Reader Pocket Edition™ puts a library in your hands for as little as $199. Both the Reader Pocket Edition and the Reader Touch Edition™ will be available at the end of August, at SonyStyle.com, SonyStyle stores and select retail partners. Also, new releases and New York Times bestseller titles in the eBook Store from Sony will now be available for $9.99.

“We firmly believe consumers should have choice in every aspect of their digital reading experience,” said Steve Haber, president of Sony’s Digital Reading Business Division. “Our goal is to expand the market and provide greater access to what consumers want to read when they want to read it — whether they buy, borrow or get it for free.”

            The Reader Pocket Edition sports a five-inch electronic paper display packaged in a stylish chassis and is available in a variety of colors, including navy blue, rose and silver. The Reader Pocket Edition is easy to navigate with one hand, and fits into a purse or jacket pocket. The diminutive device can store about 350 standard eBooks and provides up to two weeks of reading enjoyment on a single battery charge. It will be available for the ground-breaking price of $199, making it the most affordable dedicated reading device on the market.

            The Reader Touch Edition features a responsive, menu-driven six-inch touch screen panel that enables quick, intuitive navigation, page turning, highlighting and note taking with the swipe of a finger or by using the included stylus pen. Users can take handwritten notes with the stylus pen or type with the virtual keyboard. All notes can be exported and printed out for easy reference. The Reader Touch Edition includes an onboard Oxford American English Dictionary that allows you to look up a word by simply tapping on it. The Touch Edition also offers five adjustable font sizes, as well as expansion slots for both Memory Stick^® PRO Duo™ and SD card, making your portable library virtually limitless. It comes in red, black or silver and will retail for about $299.