Sony is moving full speed ahead in promoting the benefits of the PS3 after the recent price drop. Peter Dille/Senior Vice President, Marketing & PlayStation Network gives us a sneak peek at the latest campaign: “It Only Does Everything”. In his posting on the Official PlayStation Blog, he goes on to mention the focus of the campaign will be different than those in the past. While a large segment of the market is completely aware of all the capabilities of the PS3, many people are not and the campaign is designed to extend the reach of the PS3 to a broader audience.
Going forward across various media formats, expect to see a lot coming from Sony highlighting the benefits of the PS3. The first teaser spot highlights the $299 price point and the second one the benefits of the PlayStation Network.
The first one is my favorite. I hadn’t laughed that hard since the CareerBuilder.com Superbowl commercial. Enjoy…
