Walkman is a Sony brand originally used for portable audio cassette, and is now used to market Sony’s portable audio and video players as well as certain Sony Ericsson phones. The original Walkman introduced a change in music listening habits by allowing people to carry their music with them, a revolutionary concept for its time. The device was built in 1978 by audio division engineer Nobutoshi Kihara for Sony co-chairman Akio Morita, who wanted to be able to listen to operas during his frequent transpacific plane trips. The original Walkman was marketed in 1979 as the Walkman in Japan, the Soundabout in many other countries including the US, Freestyle in Sweden and the Stowaway in the UK. Morita hated the name “Walkman” and asked it to be changed, but relented after being told by junior executives that a promotion campaign had already begun using the ‘Walkman’ name and would be too expensive to change.
In this video courtesy of SonyLearnTV, we see the history of the Walkman (which celebrated its 30th anniversary this year) in just a few short minutes.
My familiarity with the Walkman brand is probably obvious to some of you who have been following my words for a while in my past ventures (Minidisc Community Forums and ATRACLife). Watching this video brought back many memories – what about you? Whats your favorite Walkman?
