During the 2010 FIFA World Cup, Sony will open a variety of pavilions in seven countries (including South Africa) where visitors will be able to experience the “3D world Created by Sony,” featuring vivid 3D images of football as well as entertainment content including music, movies and games from across the Sony Group. At these “Sony 3D experience” pavilions, visitors will also be able to watch – for the first time in 3D – highlights of the 25 matches filmed during the 2010 FIFA World Cup (promotional trailer of the official FIFA film in 3D on Blu-ray Disc to be produced and distributed by Sony Pictures Home Entertainment).
The pavilions will vary in size, with the premier location being Nelson Mandela Square in Sandton, Johannesburg. Pavilions will also be located at three 2010 FIFA World Cup stadiums including Soccer City, Durban, and Cape Town, as well as at the “International FIFA Fan Fest (IFFF)” public viewing events in six cities (Berlin, Mexico City, Paris, Rio de Janeiro, Rome, and Sydney). Pavilions at the IFFF events will open during the 2010 FIFA World Cup starting from the first match on June 11 through July 11. Sony’s 3D experience pavilion at the Nelson Mandela Square will open to the public starting Wednesday, June 9.
Visitors can expect to see for the first time in 3D music videos from Shakira and South African group Freshlyground, the 2010 FIFA World Cup Official Song “Waka Waka (This Time for Africa),” and MISIA’s “MAWARE MAWARE,” (only artist chosen from Japan and Asia for the Official 2010 FIFA World Cup Album “Listen Up”). Also at the Nelson Mandela Square, Sony will offer an array of additional live 3D entertainment, including performances by South African music artists featured on the “Hello Afrika” album from Sony Music Entertainment, such as Lira, Freshlyground, Vusi Mahlasela and many more. Additional surprise performances by leading international and South African artists are planned.
