Sony UK is starting their 3D ad campaign with quite an interesting commercial delivered entirely in 3D. And forget those old cardboard 3D glasses to watch the spot: the commercial requires the new 3D glasses that use advanced Active Shutter technology to deliver full High Definition 3D. Sony’s 3D TVs use a Frame-sequential display method which is based on BRAVIA High Frame Rate technology to display different frames consecutively to your left and right eye. The Active Shutter glasses with liquid crystal lenses receive a signal from the TV via the 3D sync transmitter and close one of the lenses in a fragment of a second so only one eye at a time sees the relevant Full HD picture. The result is a real sense of depth which can be seen from a wide viewing angle without the flickering you get from some other types of 3D glasses.
Highlighting what you could see in 3D if you had it definitely gets your attention as soon as the commercial starts. It’s also a nice way to get the TV and the PS3 in the ad in one take. Take and look for yourself and sound off in the comments about what you think.
