Win PlayStation Move Before It Comes Out And Other Sony Products At Subway

Subway restaurants and Sony Computer Entertainment America will offer diners and PlayStation fans the opportunity to instantly win PlayStation prizes including select products before they are available to buy in stores. The prizes will total more than 1 million dollars in retail value and will be awarded at the rate of one prize per minute during the promotion period.

The Fiery Footlong Frenzy Fueled by PlayStation, will feature SUBWAY restaurants’ spiciest sandwiches to date – dubbed Fiery Footlong subs – including the spicy New Turkey Jalapeno Melt and the back by popular demand Buffalo Chicken. When they quench the fire with a 32 oz drink, diners will have the chance to win a wide variety of PlayStation prizes, including the highly anticipated PlayStation Move motion controller, before they become available for purchase in stores in September.

The program will offer consumers the chance to win the latest in active gaming and entertainment technology, including: PlayStation Move motion controller software bundles; collector’s edition boxes of Gran Turismo 5 and LittleBigPlanet 2 as well as UNCHARTED 2: Among Thieves Fortune Hunter Edition; Sony Bravia 3D TV and HDTV entertainment packs; PSP® (PlayStation®Portable) entertainment packs that include a movie, game and PSP® 3000, and Sony Bloggie Cameras, among other exciting prizes.

Consumers can join the frenzy by redeeming codes from 32 oz drinks, specially marked SunChips Monterey Jack and Sundried Tomato multigrain snacks, and specially marked Subway Breakfast sandwiches. Consumers who purchase these items in store can participate by entering the codes at the Subway Fresh Buzz website or via mobile phone, or via text message to 87963. Participating consumers will learn instantly if they have won.