3D

IFA 2010: Sony Introduces Its First 3D Home Projector

Sony Professional announced today a revolutionary new display product during IFA 2010 in Berlin. The new VPL-VW90ES is Sony’s first 3D home projector, and gives movie fans the opportunity to enjoy an unrivaled 3D cinematic experience in the comfort of their own home. Based on the active shutter glasses technology used in Sony’s 3D TV range, the VPL-VW90ES has been designed to deliver an optimal 3D experience that feels natural on the eyes.

To achieve the excellent image quality required in a home theater environment, including true depth of color and brightness, the VW90ES is equipped with Sony’s Advanced Iris 3 technology. This enables a dynamic contrast ratio of 150,000:1.

With the ability to project 3D in Full HD 1080p, the VPL-VW90ES features an upgraded SXRD 240Hz Panel which minimizes image distortion or “crosstalk.” The projector is also capable of taking 2D video and simulating 3D images, bringing new life to classic movies from the past and allowing a wide variety of video content to be enjoyed.

“The launch of our first 3D home projector marks the latest step in Sony realizing its 3D World vision,” said Tak Nakane, product manager at Sony Professional. “From capturing images in 3D, through to the production and delivery stages, Sony is uniquely placed to deliver an incredible 3D viewer experience both at home and in the cinema. The projector also opens up another dimension for gamers too. People will be able to play a rapidly increasing number of 3D titles such as Gran Turismo 5, and Wip3out in crystal clear high definition, something we believe is going to appeal hugely to the gaming community.”

Key to the VPL-VW90ES is customization. The projector is simple to setup and ideally suited to meet a wide range of installation configurations. Customers can personalize the projector depending on the content they are showing and the size of the room they are in, whether it be a small living room or large home theater. The projector is quiet too, thanks to its incredibly low fan noise of just 22db0.

The projector will be available across Europe in November 2010, and most likely an announcement in the USA later this month during CEDIA 2010.

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