Want a job? Sony Ericsson USA wants you. They’re looking for disruptive, show-stopping ideas. NBD – never been done. They’ve got an exciting energetic brand, great products and great parent companies with Sony and Ericsson. Come partner with them. Read the assignment below. Get your “Two-Pager” to (Kevin.Marrazzo at sonyericsson dot com) by noon ET Monday February 1, 2010. Please also attach a page or two about your company, HQ, years in operation, year incorporated, top 5-10 clients, Sr. Staff bios, URL, and the rest of the good stuff. They’ll let you know by Feb 15th if you are one of 3-5 finalists invited to come pitch to our team. Under NDA, they’ll give you a budget, launch calendar and more information.
Assignment:
• Two pages, describe why you want to be Sony Ericsson’s digital agency of record for 2010?
• Provide your best idea on what you would do to help Sony Ericsson be successful in 2010 within the digital space
– Demonstrate your creativity
– Show how you will execute
– Provide an evaluation tool
Goals:
• Increase Sony Ericsson’s brand/product awareness with the digital space
• Provide a digital platform to expand
• Build SE’s digital consumer database for eCRM to drive increased sell through activities.
• Utilize multiple digital tools including Social Media
• Teamwork is key, collaborate with our agency partners
Questions? E-mail (Kevin.Marrazzo at sonyericsson dot com)
