Regal and Sony Electronics announced an agreement for the installation of Sony 4K digital projection systems across its entire circuit over the next 3 to 5 years, which will create the most extensive 4K deployment to date. Approximately 1,500 of the Regal screens will also be outfitted for 3D digital projection, using Sony’s newly introduced dual-lens adapter technology. This is nice because I usually prefer going to a Regal movie theater in the metro Atlanta area instead of AMC. The experience just feels better for some reason, most likely due to the more comfortable seats and bigger blockbuster movies.
“The rollout of these Sony 4K systems gives Regal the opportunity to utilize the latest technology to provide our patrons the best available presentation,” said Amy Miles, Regal Entertainment Group’s incoming chief executive officer. “Sony’s state-of-the-art 4K systems produce the highest levels of resolution, contrast and overall image quality.”
Sony 4K projectors offer the highest image resolution of all projection technologies, producing 8.8 million pixels. 4K technology provides image resolution four times greater than 2K projection systems and slightly more than four times greater than high-definition.
“Regal has always been at the forefront of merging technology with entertainment to create a dynamic movie-going experience,” said Gary Johns, vice president and head of of Sony Electronics’ digital cinema business. “The innovative design and capabilities of the 4K projectors’ are a perfect fit for supporting their commitment to deliver not only the highest-quality 2D and 3D digital projection, but also alternative content, live theatrical events and more.”
