This weekend we ask you, the reader, if you think the product leaks we feature are detrimental to Sony or beneficial to generate buzz. In my personal opinion, I think that these product leaks are good for Sony, as their product releases really don’t have the Internet hype that most other brands do. This is because Sony releases so many products and I think its hard for the average consumer to differentiate between them, e.g. their mobile phone line, bravia models, etc. The esoteric model numbers don’t help either, as it makes it hard for consumers to remember a specific product when it is officially released. However, when a product leak occurs, it is about a specific model and suddenly it is thrown into the 15 minutes of fame category, which is sufficient enough to generate specific hype for that device.
I’ve noticed that Sony rarely pursues action when bloggers do in fact release information about Sony hardware, so they can’t be completely against it. They must realize that there is an acquired benefit and relax their iron grip accordingly.
