Sony Digital Cinema and Apollo Cinemas, the UK cinema chain whose theatres are common for their high quality movie presentation, auditoriums and seating, announced an agreement for the deployment of 83 CineAlta 4K digital cinema projectors. A third of which will be able to deliver content in 3D, allowing Apollo Cinemas to showcase Hollywood’s new 3D blockbusters and leading the way into the 21st century Cinema Experience. The agreement provides Apollo with Europe’s first Sony VPF transaction.
Rob Arthur, Managing Director Apollo Cinemas commented, “This agreement puts Apollo amongst the most innovative cinema operators in the world and will establish the UK’s first fully digital circuit and in CineAlta 4K. Our partnership with Sony Digital Cinema allows Apollo to offer the ultimate digital cinema experience to all our valued guests. The CineAlta 4K digital systems provide outstanding image and sound quality, and will enable us to extend our programming to alternative content, delivering new and exciting experiences for our existing and future customers.”
Oliver Pasch, Head of Sony’s Digital Cinema business in Europe commented, “This really is an exciting agreement that clearly demonstrates Sony Digital Cinema’s commitment to the long-term success of the cinema industry, heralding a new era for digital cinema. This agreement enables Apollo to capitalize on the enormous opportunities that digital cinema offers to strengthen and sustain their business, as well as to revolutionize the movie-going experience.”
