In a press release, Sony stated that PS3 sales have increased 300% since the price drop:
On September 1, the new 120GB PlayStation 3 hit retail stores, an incredible entertainment value for consumers at the new price point of $299. Our top retailers have reported a 300% lift in PS3 hardware sales and an increase of 140% in total hardware revenue across the PlayStation portfolio when comparing the first week of September to the week before the $299 price adjustment. Concurrently, the launch of a new PS3 marketing campaign, “It Only Does Everything,” will continue to drive consumer education and awareness to the expansive PS3 benefits and features throughout the holiday season.
This is definitely excellent news. In the same press release Sony sighted the OTX industry survey. Of the games that players intend to purchase, the PS3 has 5 games in the top 10:
Arstechnica covered NPD results show Sony having a strong showing on the software side of things as well. Madden NFL 10 came in at at number three with 665,000 units followed by Batman: Arkham Asylum in fifth place at 290,000 units. The PSP benefited as well with Dissidia: Final Fantasy coming at seventh place with 130,000 units.
Another big test will be the month of September with both the X360 and PS3 going to head after their recent price drops. Given the above data, I would Sony is more than up to the challenge
